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Research papers

Competence of marketing research within larger companies

The role of marketing research within larger companies varies widely. The aim of this paper is to evoke a discussion on ways to improve the status of the company researcher in the decision making process. The paper describes the place of marketing...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: B. A. Devin, F. Maat, M. C. Leitner, R. Mielke
Company: The Coca-Cola Company
September 1, 1980
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Citation

Devin, Maat, Leitner and Mielke (1980a, September 01). Competence of marketing research within larger companies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/competence-of-marketing-research-within-larger-companies